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The RaaS (Results as a Service) Revolution: Why Email Marketers Are Choosing Results Over Tools
Email marketing

The RaaS (Results as a Service) Revolution: Why Email Marketers Are Choosing Results Over Tools

The software world is shifting. We’ve seen Software as a Service (SaaS), Platform as a Service (PaaS), and more. Now comes a powerful new model—RaaS: Results as a Service. In the age of data and accountabi...

How to get GDPR Consent for Marketing

Guest Contributor

How to get GDPR Consent for Marketing

In an increasingly privacy-conscious world, compliance with regulations like the General Data Prote...

The Anatomy of Email Bounce Rate: What is it? How to Reduce it for Better Email Deliverability?

Hemanti Pradhan

The Anatomy of Email Bounce Rate: What is it? How to Reduce it for Better Email Deliverability?

Everyone actively present in the digital and email marketing landscape is well aware of the enormou...

Email Reputation and Sender Score: What, Why and How to Improve Them?

Hemanti Pradhan

Email Reputation and Sender Score: What, Why and How to Improve Them?

Email marketing as a channel has matured over time, much like the rest of the digital marketing lan...

Top 9 Email Marketing Trends That May Reign The Year 2022

Hemanti Pradhan

Top 9 Email Marketing Trends That May Reign The Year 2022

As the year 2021 comes to an end and businesses look forward to 2022 with new hopes, many of them w...

Email Marketing for Higher Education 101

Hemanti Pradhan

Email Marketing for Higher Education 101

The higher education industry contrasts with others; in that, it offers intangible academic service...

Leverage the Combined Power of Email Automation & Personalisation

Hemanti Pradhan

Leverage the Combined Power of Email Automation & Personalisation

Many marketers believe that implementing automation and personalisation at the same time is impossi...

Drive Customer Engagement & Holiday Sales with Email Marketing

Hemanti Pradhan

Drive Customer Engagement & Holiday Sales with Email Marketing

The pandemic and the post-pandemic scenario led to intensifying the digital transformation dramatic...

The Future Of Email Marketing And How To Prepare For Upcoming Changes

Hemanti Pradhan

The Future Of Email Marketing And How To Prepare For Upcoming Changes

The past year has been phenomenal for e-commerce as the world has realized just how feasible switch...

How to make qualified leads with content that converts

Dona

How to make qualified leads with content that converts

One of the most effective ways to promote on the internet is through content. It eventually leads t...

Importance of personalised emails that gets 3x more opens

Dona

Importance of personalised emails that gets 3x more opens

Email personalisation is an effective email marketing strategy that uses personal information of cu...

A Complete Guide To How Email A/B Testing Works?

Dona

A Complete Guide To How Email A/B Testing Works?

A successful email is not a 10-minute work! It takes hours, days and weeks.  Creating a...

Email marketing trends and best practices through the COVID-19 pandemic – 2021

Arko

Email marketing trends and best practices through the COVID-19 pandemic – 2021

Months after the world was gripped with the outbreak of the COVID-19 pandemic, we again find oursel...

Email content best practices to earn conversions

Arko

Email content best practices to earn conversions

If you are in search of a way to connect with your audience on a very powerful level, your email co...

How to boost sales with email automation on Mailercloud?

Arko

How to boost sales with email automation on Mailercloud?

Imagine it’s the year 2000 and the air is ripe with news of the dot com bubble burst. People around...

The Top 10 Really Good Newsletter Best Practises For emails

Dona

The Top 10 Really Good Newsletter Best Practises For emails

Email newsletters are used to inform subscribers about recent news, announcements, giving customers...